Bob Says: Comic Books to Have Product Placement

Bob Says, I hope they take out the ad pages and do more story. But I know that will not be the case.

"Product placement has become commonplace in movies and TV shows. Now it's coming to comic books -- in part because the industry's two giants, DC and Marvel, are promoting some of their titles as places to reach one of Madison Avenue's most elusive audiences: guys in their 20s. Notoriously hard to reach, young adult males are known to be wary of traditional sales pitches, especially ones that get in the way of their entertainment. "It's the kind of audience that is harder and harder and harder to get to," says Dino Bernacchi, advertising manager for Pontiac."

(Link)

Say, that remind me. Guess what villain will be featured in the next Batman film?